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7digital’s DRM Free Gamble Pays Off
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7digital’s DRM Free Gamble Pays Off
Online download store sees 300% rise in sales

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This is yet another example which proves that the consumer leads the way - they have the power to demand music in the format, for the price and with the flexibility that they want. The flip side of this is that those who don't want to pay can demand and usually find their music for free. We7 offers DRM-free, cost-free ad-supported music as streams and downloads,  and also offers the option to purchase DRM-free mp3s with no advertising.

Steve Purdham
CEO - We7
www.we7.com

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This should also great news for iTunes buyers as the decision to supply DRM-free music via select services in the EU must surely contravene EU Anti-competition laws specifically around market sharing. They may have got away with it in the US but the EU is hot on this stuff. With any luck this should mean the tracks get added to the DRM-free iTunes Plus (though most of my favourites are already on there) so we can get it in this decade's music format (AAC) which plays on most modern devices anyway.

MP3? Whatver next? Duping the general public into buying VCDs instead of DVDs/Blu-ray discs like a Thai bootlegger?

McD

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