Who cares that a slew of loyal Apple consumers paid $400 for the Touch a a week ago, Steve can't miss a chance to nickel and dime them into coughing up more money for the same applications he gives away to iPhone owners and people who bought the IDENTICAL iPod Touch this morning.
This is just a preview of what is to come when the SDK is released next month. Look forward to Apple not missing the chance to make you pay for programs other developers and companies worked on for free just because he will want them to go through iTunes to distribute them.
With one single move Apple just drove a large percentage of their customers to learn how to Jailbreak their iPods.