LG has decided to release its Hi-Def widescreen LCD monitor series the W53 in the UK to somewhat spurious claims of being the world's first eyestrain minimising screens.
The reason for the claim is the auto brightness control technology which apparently helps to reduce eyestrain during extended use by optimising picture settings based on the light in the room and content being viewed.
There's also a timer that reminds users to take a break from the screen at predetermined intervals. Lowering the intensity of the backlight also reduces power consumption, making it more energy efficient.
Screen sizes range from 18.5in to 27in with all monitors larger than 21.5in delivering Full HD 1920x1080 pixel resolution with 16:9 aspect ratio, Digital Fine Contrast ratio of up to 50,000:1 and a nippy response time of 2ms.
A Cinema Mode feature enables users to eliminate distractions found watching online videos like pop-ups by blacking out everything except the actual video clip. Nice touch.
A proximity sensor detects when your hand approaches the screen and activates lights to make the buttons easier to find - very much in keeping with LG's high style aesthetic. It's a good looking display and no mistake.
The W53 series goes on sale in May, with pricing still to be announced.