We saw Sony's supermodel scary thin XEL-1 11in OLED (Organic Light Emitting Diode) TV at this year's CES and have to admit we were impressed, despite concerns over the lifespan of such screens.
But the company clearly thinks it is worth investing in as Reuters has reported that it has just announced plans to inject a whopping 22billion yen (around £102million) into developing new technology for making larger OLED sets.
Reuters explains, 'OLED displays use organic, or carbon containing, compounds that emit light when electricity is applied. Unlike liquid crystal display panels they do not need backlighting, making OLED TVs slimmer and more energy efficient'.
With Samsung shaping up as Sony's only real rival in the OLED market, it seems the race may be on to see who wins this battle. Fancy betting against Sony…?
www.reuters.com/uk
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