First by IXOS is the cable company's new 'value' brand aimed at delivering the best possible price points in a range of cables, interconnects and digital lifestyle accessories.
Kicking things off is the XMM238 Cube Travel Speaker, which retails at a pocket-friendly-tastic £15.
Battery and USB powered for total portability, this dinky little speaker works with pretty much every gadget with noise-making facility via the universal 3.5mm lineout jack.
Sonically we won't be shaking walls with a two-watt total power output thanks to the two side facing drive units crammed into the rigid cube speaker cabinet, but as a travel companion this has got to beat most friends for consistently good company.
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Four AA batteries will keep you in song for eight hours plus, while the USB option will charge when connected to a laptop. The XMM238 is supplied with 3.5mm to 3.5mm audio lead and USB power cable - pretty good considering the cost.
Available in white, black or pink with metallic top plate, it measures 70x70x70mm, weighs in at 130g and is available now.
More information: www.ixos.co.uk