UK DAB brand PURE has announced that its ONE portable DAB radio has become the fastest selling ever in terms of units sold with more than a quarter million shifted in 18 months.
As the first premium brand sub-£50 DAB radio, ONE was designed to be the 'radio for everyone', with PURE stating that these sales figures prove this target has been achieved.
ONE has also been redeveloped to become a member of PURE's green-orientated EcoPlus range to minimise its environmental impact with features such as one-watt standby power consumption, support for the rechargeable ChargePAK battery, minimum 70 per cent recycled packaging, 100 per cent recycled documentation and Soya-based inks for printing.
ONE is available now for £50.
More information: www.pure.com
