Another IFA, another millimetre or two shaved from the belly of Sharp's latest LCD incarnation, the XS1 AQUOS. She's a beauty though.
Arriving in 'ultra large, ultra thin' 52in and 65in guises, the XS1 is a wafery 23mm thick - you really do wonder how much more can be shaved from LCD, don't you?
The XS1 has plenty of punch shimmied into that chassis though. It's Full HD 1080p with 100Hz processing and delivers 10,000:1 contrast ratio, 6ms response time and everything else we consumers demand from our modern goggleboxes.
The detachable speaker system is the result of a partnership with Pioneer, which is usually a benchmark for quality.
Another interesting feature is the Gallery mode, which promises Full HD images from a USB stick either as slideshow or 'centrepiece' - intimating that said images might not run at full screen size.
Alongside the XS1 for fans of things more portly but less sizeable will be the premium D65E LCD TV range, available in 32in, 37in, 46in and 52in models.
All will deliver 20,000:1 contrast ratio and 450cd/m2 brightness and will of course be Full HD. Sonics reach 10W levels and promise high fidelity quality.
Both the XS1 and D65E ranges will go on sale in October for as yet undisclosed prices, though expect to pay a premium for the loss of those precious few millimetres.