Apple has confirmed that its iTunes customers on the wrong side of the pond can now rent and buy films in High-Definition using the iTunes store.
Amidst the superlatives, Apple has made available 'box-office favourites' such as Bond's latest, Quantum Of Solace and high-grossing teen vamp zeitgeist flick Twilight, both of which retail for $20 or are available to rent for $5.
HD versions of films will be available around 30 days after major release, with each HD purchase bundled with a smaller standard def file version for playback on portable entertainment centres.
Commented Apple VP of internet services Eddy Cue, 'Movie fans are going to love being able to buy and rent films in stunning HD from the iTunes store… Customers have made HD content on iTunes a hit with over 50 per cent of TV programming being purchased in HD when available'.
So far in the UK users are restricted to TV shows only for HD downloads with some HD films available through Apple TV, but expect to see this service head to our shores in the not too distant future.