For those not in the know, Hulu has become a phenomenon in the US, offering good quality access to most of the best shows and lots of not so great films online, but it has always been blocked to UK users.
This is apparently set to change however after claims in a recent Telegraph article assert that Hulu is trying to team up with the terrestrial TV companies in the UK (Beeb, ITV, C4) to pull most British TV content into one place online, alongside over 3,000 hours of US content. Yikes!
We're not so sure it will ever happen though, with the similarly focused Project Kangaroo recently shutdown by the Competition Commission and new rumours hinting at cracks appearing over advertising rights across the pond.
A senior TV ad exec informed The Telegraph: 'Hulu is proposing a model that works in the American marketplace - however Channel 4 and ITV will not consent to that. Both parties always retain the commercial rights and sell their own ad inventory. Hulu executives want a September launch and are running out of time if they continue with this line of negotiation'.
We'll keep you posted, and our fingers crossed.
www.telegraph.co.uk
