Mitsubishi has stepped up the tackle-swinging contest by claiming the title for the biggest High-Definition display in the world.
The Diamond Vision display sits in the Dallas Cowboys Stadium and is apparently the world's first four-sided, centre-hung HD video display.
It has a viewing area of 11.393 square feet, is allegedly equal to a whopping 3,268 52in TVs, weighs 600 tons and houses an impressive 10,586,064 LED lights.
And who says size doesn't matter?
www.dallascowboys.com