High street retailer John Lewis has unveiled its new own-brand LCD TV line-up, imaginatively branded John Lewis TVs.
The small screen range runs from 19in to 26in over its three models, with a 22-incher straddling the two extremes.
All the screens are HD Ready, arrive with in-built tuner, 'one touch' remote tuning, dual HDMI inputs, PC input and 'free' five-year guarantee.
Bizarrely, the smaller models come in a reusable cloth bag so you don't touch the screen (why not the big one too?), and all have tabletop stand and screen cleaning cloth.
Available now for £200, £270 and £350 as you rise in size, John Lewis is already touting them a big hit, accounting for 20 per cent of all small screen TV sales in store already.
www.johnlewis.com