New company Powermat has launched its 'wireless' solution to charge iPods, mobile phones and other portable devices.
The Powermat product is a slim, flat surface which is plugged into a mains outlet in the usual way, but can charge up to three devices simply by placing them on top, with no need to plug them in.
The magnetic induction technology it uses has been around for ages, but Powermat is the first company to present it as a viable consumer product.
Powermat has revealed two devices for the launch, a standard mat for home and office, and a travel version that folds up to a third of its original size.
The problem with both Powermats is that, so far, each device needs a receiver, which comes as a slip-on case, and costs up to £35 extra. Receivers for the iPod Touch, iPhone and some Blackberry models are available now, with others planned to follow.
There's also a USB connection which allows you to plug in compatible devices, though this would seem to go against the device's ethos. It does claim green credentials however, since it will automatically stop charging once the device has reached its battery limit, and its standby power drain is claimed to be minimal.
These are products which are very much aimed at early adopters however, and the company claims to be in discussions with a variety of manufacturers to produce devices which have the technology already built in.
The Powermat is available now for £70 (home and office) or £80 (travel), though you'll pay between £30-£35 for each receiver.