Monster, Beats by Dr Dre, Lady Gaga and (RED) are teaming up to help battle Aids in Africa. They're doing it by creating the (PRODUCT) RED Special Edition Beats Solo HD headphones, with a donation of $5 from each pair sold going directly to the Global Fund to support Aids programs in Africa that provide testing, counselling, treatment and other services for those affected by AIDS. In addition, the group announced that a special Heartbeats headphone will be developed for (RED) later this year.
Unsurprisingly, the headphones are only available in bright red and include the ControlTalk integrated microphone and answer button system for taking phone calls and accessing music on an iPhone.
Jimmy Iovine, chairman of Interscope Geffen A&M Records, said: "We're honoured to have the opportunity for Beats by Dr Dre to join Lady Gaga with Bono and (Product) RED in its efforts in fighting Aids in Africa."
Susan Smith Ellis, CEO of (RED), added: "Music is part of RED's DNA. We were co-founded by Bono, we sponsor RED Nights concerts and partnering with Beats by Dr Dre builds on this and gives music fans a way to help reverse the epidemic of Aids in Africa by listening to the music they love."
The (PRODUCT) RED Special Edition Beats Solo HD headphones is available now in the UK now for £170.