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| Sony SXRD KD-R2000U
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Sony had a bit of a do to announce its new paint advert - not an advert for paint, obviously, but the vanguard for their latest X2000 and W2000 Bravia 1080p TVs, which Sony is referring to as HD1080.
Sony reckons the ad is the first ever dedicated HD advert to be screened in HD in the UK (it appeared on Sky Sports during last night's Chelsea Barcelona match) and it features a condemned Glasgow tenement block quite literally exploding with colour as thousands of paint bombs unleash their load in time to the music of Richard Strauss (sorry José Gonzalez, we'll let you know…).
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| Sony KDL-46W2000
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The event , in a trendy but compact photography studio in central London just around the corner from AVReview's delightfully bijou Farringdon offices, was a good chance to see some of Sony's top tellies in direct competition with each other.
The rear projection KDS-55A2000 showed off a Bluray demo disc being played on a Vaio VGNAR21S Bluray-packing laptop. The 1080p picture looked good, but distinctly soft next to what was happening on the KDL-46W2000 next to it, which despite running from a 1080i source, appeared pin-sharp and extremely detailed. It was a timely reminder that despite all the big number talk around high-resolution screens, they can only reflect the quality of what you put into them.
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| Sony KDS-55A2000
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Meanwhile, the impressively huge 70in rear projection SXRD KD-R2000U made a good fist of displaying the ad, though at £5,000 Sony probably won't be shifting too many of them.
Slipping past the make-up room where the assembled hacks were treated to a lecture on the differences between applying make-up for HD and normal filming (actresses use less for HD apparently, to avoid looking like overcaked air hostesses) we checked out the VPL-VW50 projector (£3,500), which proved it can do 1080p very well in small rooms, as well as the larger spaces for which it's clearly designed.
More information: www.bravia-advert.com
